The brand intellectual property that River West acquires becomes vastly more valuable during the incubation process as compelling plans and expert teams emerge. The launch and rollout process, however, is key to River West's holdings reaching their full potential. So, to put it mildly, we pay close attention to it. River West deploys and engages a range of resources to help our brands succeed. These run the gamut from helping engage world class creative and strategic support, to the recruitment of expert advisors and Board members, to active involvement in the sourcing of additional capital to fuel growth.